WILLIAM FAN X BIKINI BAG CAMPAIGN
"William Fan established his brand in 2015 in Berlin. His designs are inspired by the linear silhouettes of classic uniforms and the fusion of European elements with Chinese ones. For the development of the Birthday Bag, William mainly drew his inspiration from the architecture of Bikini Berlin. The unique shape of the bag is based on a cube and, like Bikini Berlin’s architecture, represents functionality, volume and dynamics." - Bikini Berlin
FOR THE IMAGE CAMPAIGN, I SUPPORTED THE TEAM ON SET WITH PLACING THE PRODUCTS AND PREPARING THE LOOKS FOR THE MODEL. FURTHERMORE, I WROTE THE TEXT OF THE LABEL THAT IS PLACED INSIDE THE BAG, REFERRING TO THE COLLABORATION.
Photography by Ina Niehoff