PRE-FALL 19 E-COM SHOOTING
Rejina Pyo is a contemporary fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world.
"Wanting to contribute something special to this daily ritual, our vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. At a time where the pace of fashion trends has reached new heights, we live in an overstimulating market which presents customers with new choices every week.
Rejina Pyo is not concerned with promoting quick or short-term trends, instead we are focused on building long term relationships and evolving with our wearers over time." - Rejina Pyo
"Details to lean into included oversize duffels in green check, hoodie shirtdresses with attenuated volume in the arms, and some great dispersed pieces in a rich and shiny brown leather. Booties featured turned wooden heels that resembled banister spindles, and indeed, Pyo said postshow that she’d been inspired by the deconstruction and reconstruction of her house to look at the underlying deep-pattern nature of garments. The more obvious layering was in the tailoring and the bags: jackets with doubled lapels and skirts-plus-clutches with trompe-l'oeil triple-layer closures. If there was a complaint here, it was that some of the looks seemed ready-assembled for the influencer crowd that so helped boost Pyo at first but from which she should move on: She is her own influencer now." - Luke Leitch (British Vogue)
GIF Preview: Video by Uberraum | Photography by Ana Larruy